Sponsorship in sport: an efficient, modern marketing toolĪccording to a study by Infiniti Research Limited released in the summer of 2022, the global sports sponsorships industry is expected to grow by $ 44.99 billion during 2022-2026, accelerating at a compound annual growth rate of 18.55%. If you’re interested in sports marketing, it’ll only take a quick browse of the internet to bump into a rather awkward question: “what are the advantages and disadvantages of sports sponsorship?” In short, what are the benefits of sponsorship in sport or the benefits of sponsoring a sport team? Are there any bad side effects? Luckily at RTR Sports Marketing we’re well-placed to advise on the matter, as well as the things that might not work out so well. Advantages and disadvantages of sports sponsorship
